People often make incorrect choices when there are more than four variables.
Simple problems require reason, the complex — not so much. When there’s a large variety of items to choose from, get the one that maximises enjoyment.
People memorise patterns without even knowing.
The emotional brain, powered by dopamine, is paramount for good decisions.
People get addicted out of excitement, not necessity.
People get upset if what we expected didn’t come to fruition.
Prize-linked savings accounts work because we like uncertainty.
Psychopaths don’t feel morality, and therefore, their wrongdoing.
People have a larger sense of loss than for win, even of the same value.
When there’s a lot of information, we may infer the irrelevant. Cut down on the noise, focus on what’s important.
Don’t think too much.