It is essential to control one’s image. Telling one’s own story forestalls others from coming up with theories, while the right positioning turns cheaply made products into premium ones.

I’m particularly fascinated by how the eccentric tactic of SEO hijacking can help overshadow unwanted narratives:

• Boris Johnson’s revelation about his hobby of making bus models overshadowed the Brexit bus controversy;
• the Biden administration’s crack-pipe handout overshadowed talk about Hunter Biden’s cocaine addiction;
• the train derailment in East Palestine, Ohio, overshadowed news about zionists attacking Palestine in the Middle East;
• the launch of Burnt Hair perfume overshadowed stories about exploding Teslas;
• Doge becoming Twitter’s logo overshadowed the Dogecoin-related suit against Elon Musk.