5elements is an Italian agricultural corps which grows plants and sells products made with them. Its olives are the tastiest I’ve ever eaten.

Maurizio Zerbini, the man in charge, asked me to relaunch its webstead. Done:

The client

Maurizio was born to a family of farmers, and believes it is his duty to grow healthy food for himself and others. 5elements’ agriculture is respectful of nature and is also biodynamic, but what really sets it apart is the widespread use of EM—Effective Microörganisms—as disinfectants and fertilisers.

Process

5elements has real people behind it; it’s not a soulless corporation. It’s always important to highlight this, so my photo of a smiling Maurizio is the first thing one sees when opening the site:

Also up-top are contact details and a certification notice.

This webstead is not an online store, just a catalog. But selling is of course essential, so the places to buy products are listed immediately below his picture. A click on “direct sales” teleports the site’s visitor to the contact details:

And since this is not an online store, it was easy to make the product images big:

Maurizio has given talks and interviews about effective microörganisms, so I made a page for them:

Foa, the locality where 5elements grows its plants, is rich, beautiful, and is an unofficial Dark Sky Sanctuary. Customers should be able to know where their food grows, so I took some pictures and gave them their own page:

Contact details are listed on the top and bottom of each page. Slightly asymmetrically, as a little nudge to contact the agricorps:

Result

5elements is now back online. Anyone interested in the company and its products can now learn about them without complicated message exchanges.

A word to Maurizio:

Excellent. I say you have done a good job.

5elements.it